Mind u Read

#Pathaan Kiss karne nahi….Kick karne aaya hai…. That was Shahrukh Khan’s response to a silly question on Twitter during one of his many #AskSRK sessions before the release of Pathaan. However, what he said is just the partial truth and he did KISS. Before you jump to other conclusions— KISS means Keep it simple, stupid! The KISS principle states that most systems work best if they are kept simple rather than made complicated. That’s exactly what Shahrukh Khan did to set up the stage for Pathaan’s blockbuster success. The same principle is also used to structure and mount the film too. Let me elaborate with a similar KISS approach. I’ll pick 5 areas to focus on. At places I’ll use Shahrukh Khan’s tweets to help with the story. Here it goes…

When an event in the real world is inspired by a creative work, they say—life imitates art. It’s most often used in the context of movies influencing life. Have you ever heard of a movie influencing itself through its own art? The obvious thing to say would be—if the movie is good, then more people will watch it, and then it makes more money. That’s how a movie influences its own destiny. But…there’s a higher order ‘life imitating art’ event that I noticed recently. It’s with the Naatu Naatu song from RRR; thanks to its recent Golden Globe Awards win for best original song. I see that song as an extraordinary self-fulfilling prophecy which I am sure even the filmmakers did not see coming. Here’s my theory: